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The Click Trap

Development

Production companies

Rosselló, 320, local 1
08025 Barcelona, Catalonia

Contact Marieke van den Bersselaar

+34 932 004 777
fax: +34 932 004 787

more info

Rue du Colonel Delorme, 30
93100 Montreuil, France

Contact Christian Popp

more info

Technical details

  • Year: 2022

  • Type: Documentary - Feature Film

  • Genre: Documentary

  • Audience: TBC

  • Runtime: 0.00 '

  • Original version: Catalan

  • Format: Colour, 2 K, Digital 5.1,

  • Status: Development

cast and crew

synopsis

Many people don’t know that the top results of a Google search are ads, which generate most of the company’s income (104 billion US dollars in 2020). The tech giant doesn’t monitor the veracity of the ads, opening the way for scammers to exploit unsuspecting users looking for information relevant to their lives (financial advice, drug rehabilitation, even fishing licenses). Victims are powerless, as there are no laws that the authorities can apply. Through carefully researched stories in Europe, the US, and Asia, and the insight of experts in digital marketing and advertising ethics, this film will reveal the dark side of Google’s ad machine. Is it time to regulate online advertising?


Generalitat de Catalunya Generalitat de Catalunya