Many people don’t know that the top results of a Google search are ads, which generate most of the company’s income (104 billion US dollars in 2020). The tech giant doesn’t monitor the veracity of the ads, opening the way for scammers to exploit unsuspecting users looking for information relevant to their lives (financial advice, drug rehabilitation, even fishing licenses). Victims are powerless, as there are no laws that the authorities can apply. Through carefully researched stories in Europe, the US, and Asia, and the insight of experts in digital marketing and advertising ethics, this film will reveal the dark side of Google’s ad machine. Is it time to regulate online advertising?